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What is pay per click and how does it work.
When you enter a serch term, pay per click, also known as sponsored links, appear across the top of the page and down the right hand side.
In the example image your potential customer was searching for builders in Coventry, and every time that term is searched for you will appear on the first page.You can have as many search terms as you like for example; loft conversions, roofing, house extensions.
Having decided on your search terms we would create your campaign,, each time it is clicked on the potential customer would link through to your website.
The main benefit is you only pay when they click through to your website this is a great way to find local customers and ultimately generate awareness, and secure future business.
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