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What is search engine optimisation
and how does it work.
When you enter a serch term, into a search engine,such as google,Yahoo,Bing.You will be returned results relevant to the information you requested.
In the example image your potential customer was searching for builders in Coventry, and every time that term is searched for you will appear relevant to where the search engine rates your site.
Search engine optimisation is increasing the traffic to your website, by improving your ranking in the search results This is acheived by on the page and off the page factors, such as keywords, links and good quality content.
The theory is the higher you rank, the more visits your website will receive and therefore the more business you will generate.
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